January 2013 News Letter

Well it’s been all change at Floorcraft, we have finally moved to our new premises in Crondall, nr Fleet. After many very late nights painting, fitting new floors including Amtico,  Karndean and solid oak to our fantastic showroom we are finally finished, well we were on the 27th October 2012. The reason for our move was twofold, one to obtain more storage and showroom space at the same time as cutting our overheads in order to be able to offer our customers better deals and prices, as simple as that really. 


The new showroom needing a little work

This could take sometime

Our ethos has become very green and environmentally friendly, all our heating is provided by two wood burning stoves that burn our waste wood flooring from installation. One stove is 24 kw and incorporates a boiler inside it that provides our central heating and hot water. We also burn recycled wood pellets when we do not produce enough waste material ourselves, so we have no reliance on fossil fuels, and a vast reduction in the waste we send to landfill.   All our lighting has been changed over from halogens to led’s, we now use a tenth of the electricity we were using in lighting our showroom. 

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Our karndean area with flooring fitted by us
Our new showroom , many late nights and very early morning, all acheived in 28days
The central island contains carpet books  and vinyl books , so our range of choice is vast
Our purpose built Amtico Signature and Amtcio Spacia Showrrom

Our wood burning stove in the showroom gives a real homily feel, roaring away in the back ground whilst our customers browse our vast range of flooring.


We now have the full range of Amtico Signature and Amtico Spacia, all the Karndean range, all the Vusta vinyl range, V4 Wood Flooring complete range, Kersaint Cobb complete wood range, carpets from New Way, Wool Carpet Company, Jacaranda, and really way too much to list.  If it goes on a floor and is good quality then we can supply and fit it.  A recent addition to our showroom is our bean to cup coffee machine, we bought this because my wife, Rosanne who runs the showroom, loves coffee, well real coffee anyway. It is really for customers (along with the mints in the bowl, Rosanne!) but it keeps my wife smiling so that has to be a good thing. Our whole ethos is about loving our customers, from the free coffee, tea and mints to the homily feel of our showroom, our fantastic customer care, expert fitters, and our reduction in cost, it’s all for you.

So other than that what have we been doing. Well November and December were crazy as usual with work and the inevitable last minute “I need it done before Christmas” customers. We have fitted over 2000 Sqm of wood flooring, 1500 Sqm of vinyl and over 2100sqm of carpet in November and December alone, so quite busy you might say. Our feedback scores on Checkatrade still remain at 9.6 out of 10 across the board for tidiness reliability, value for money and workmanship, so despite the amount of flooring installed the quality still remains the same, as ever. 

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Another beautiful installation of engineered wood in Ash vale

So after yet another manic Christmas period we needed to recharge our batteries with a holiday fishing in Thailand.  As all holidays, it ended too quickly, but I was keen to get back to Floorcarft anyway, can’t leave my baby for too long!


A 130lb mekong catfish, caught jointly (well landed jointly anyway after an hour) One of many beautiful fish we caught in Thailand

Free champagne

As any good business knows, your previous customers are your best customers.   They will recommend you to their friends, colleagues and family, so if there is anyone you know who is looking for new flooring, having an extension built, has purchased a second property, a holiday home, knows a property developer, or kitchen and bathroom company they could refer us to. if so Then please give them our details and if they spend £400 or over then we will give you a bottle of Veuve Cliquiot champagne. It’s money nothing, well champagne for nothing anyway!!!


So to close we hope all is well with you and yours and thank you for being our customer, without you there would be no us!